Providing professional development for artists and makers in the Appalachian Highlands


This year’s series is running from November 2021 to June 2022 with 9 individual events.


All of our events will be streamed online for you to enjoy from the comfort of your home or office.


Our Arts@Work program is completely free for anyone interested in attending.

Program Outline

Create Appalachia established its Arts@Work series in 2016 to provide professional development for artists and makers in the Appalachian Highlands. Topics include marketing, business communication and promotion, pricing, and client relations. The program also focuses on negotiation skills, entrepreneurship, and legal and ethical issues, including codes of fair practice for the arts. The workshops benefit creative small businesses, freelancers, and working fine artists and artisans, no matter their demographic. 

This Year's Lineup

What You'll Learn

Branding and Marketing

Negotiation and Public Speaking

Gaining Business Resources

Legal Practices and Trademarks

Program Features

Materials Included

Online Availability

Group Discussions

Positive Community

Your Instructors

John Wood

Teaching: “Protect Your Brand with a Trademark”

Kelly Porter

Teaching: “Branding Yourself as a Creative” and “Easy Desktop Publishing & Printing”

Kelly Celeste Porter is an associate professor of graphic design at East Tennessee State University. In addition to her 8 years of teaching, she has also worked for 11 years as a designer and design researcher for Ryobi Power Tools, The B.B. King Museum, Mississippi Blues Trail, and Mississippi Delta Tourism Association.

Professor Porter has presented at UCDA, CAA, SECAC, and Pop Culture Association conferences and she is published in the International Journal of Signage and Wayfinding. She received her MFA from the University of Tennessee, Knoxville, and a BFA in Graphic Communication from the University of Southern Mississippi.

Ruth Livingston

Teaching: “Public Speaking for Creatives”

Ruth Livingston has been a speech communication professor for Northeast State Community College since 2003. She teaches courses in public speaking and interpersonal communication and debate. She also teaches communication skills workshops for businesses, organizations and health care workers. She is the Executive Director for the Tennessee Communication Association. In 2016, she received the Communicator of the Year Award by the Tennessee Communication Association.Ruth received a Bachelor of Science degree in communication from East Tennessee State University. She has two master’s degrees: one in Education from Milligan College and the other in Professional Communication from East Tennessee State University. Her PhD is from Capella University in Profession Studies in Education. She also has Communication Certifications from Toastmasters International and a Professional Listening Certification from the International Listening Association.

Ruth has also published two editions of her textbook, Advanced Public Speaking: Dynamics and Techniques, currently used in college classrooms across the United States.

Jocelyn Mathewes

Teaching: “Using Social Media to Promote Your Creative Business”

Jocelyn Mathewes (@jocelynmathewes on Instagram and Facebook) is a mixed-media interdisciplinary artist, living with her family in rural Appalachia in East Tennessee. After receiving her B.A. in Studio Art from Messiah College, she pursued a career in writing, graphic design, and photography. After a decade of work under her belt, several life events led her to change her path, choosing one that led into fine art. She participated in the Artist Residency in Motherhood from 2016 – 2019. Her work has been exhibited in galleries, museums, and community spaces all over the United States. She pours her passion for the arts into her local community, serving on the advisory board for Create Appalachia and coordinating artist meet-ups to foster growth and collaboration. In 2020, she created Eat/Art Space, a private pop-up gallery from her dining room in Appalachia (@eatartspace). Eat/Art Space showcases regional artists and regional food purveyors.

Aundrea Wilcox

Teaching: “Small Business Resources for Creatives”

Hannah Harvey

Teaching: “The Story that Gets You Noticed”

Katie Hoffman

Teaching: “Creating a Basic Media/Marketing Kit”

With a PhD in English, over twenty years’ experience teaching rhetoric and composition, and experience as an artist herself, Dr. Katie Hoffman is well equipped to lead you through the process of creating a set of professional promotional materials. 

Let's Get Started

Check out the full list of classes for this program and register today.


After attending our Small Business Resources Class:
Honestly, I didn’t know that I needed this class as much as I did.
Thoroughly enjoyed the "Branding Yourself as a Creative" session. Comfortable meeting space also. Very happy to learn this is part of a series and definitely intend to continue.
I got really excited about the resources, the websites, that I can refer to later from the "Branding Yourself as a Creative" workshop!


Any Questions?

If you want to learn more about this or any of our programs give us a shout.